Dansac UK
Dansac is one of the World's leading company that develops, manufactures and markets innovative ostomy care products globally, supporting people with a stoma, clinicians, and caregivers.
Dansac Support Materials
I design a range of product brochures, printed and digital versions to launch new Dansac products and services to the UK Market, aimed at both stoma nurses (key influencers in advising patients) and ostomists themselves.
I design a range of product brochures, printed and digital versions to launch new Dansac products and services to the UK Market, aimed at both stoma nurses (key influencers in advising patients) and ostomists themselves.
Dansac UK Ltd- Direct Mail Campaign
Dansac identified that a senior group of it’s customer base were still using an old stoma pouch, despite being informed of the significant benefits of the new improved version of the product. This impactful direct mail series used gentle humour and attention grabbing visuals to grab audience attention, highlight the benefits and engage them enough to request free samples of the newer version. The direct mail was a huge success with a 12% response rate to trial the new product.
Dansac identified that a senior group of it’s customer base were still using an old stoma pouch, despite being informed of the significant benefits of the new improved version of the product. This impactful direct mail series used gentle humour and attention grabbing visuals to grab audience attention, highlight the benefits and engage them enough to request free samples of the newer version. The direct mail was a huge success with a 12% response rate to trial the new product.