Desiderata Consulting
Complete brand identity and tone of voice for a management consultancy who specialise in complex global business transformation programmes for some of the world’s leading organisations. Desiderata take a collaborative and holistic approach to transformation, connecting processes, data and technology to empower people to perform.
Desiderate Consulting- Branding
Desiderata take a collaborative and holistic approach to transformation, connecting processes, data and technology harmoniously to empower people to perform. These three elements were reflected in the logo is reflected visually in the logo design as the petals which when they are aligned and connected reveal the human figure, central to everything. We developed the positioning line 'The Future, Thought Through' which accentuates the positives and sums up Desiderata’s projected place in the world. It conveys: Clarity of thought, positivity of direction and strategic intelligence. But above all, it conveys all of the above with simplicity.
Desiderata take a collaborative and holistic approach to transformation, connecting processes, data and technology harmoniously to empower people to perform. These three elements were reflected in the logo is reflected visually in the logo design as the petals which when they are aligned and connected reveal the human figure, central to everything. We developed the positioning line 'The Future, Thought Through' which accentuates the positives and sums up Desiderata’s projected place in the world. It conveys: Clarity of thought, positivity of direction and strategic intelligence. But above all, it conveys all of the above with simplicity.
Desiderate Consulting- Tone of Voice and Visual Approach
The power of reduction is all about simplifying the complex. Giving people the one simple truth that communicates something different about you. It expresses an attitude. And communicates a belief. We worked with Desiderata to identify what differentiates them from their competitors. And created a 'Tone of Voice' that cut through the noise and expressed that positioning.
The power of reduction is all about simplifying the complex. Giving people the one simple truth that communicates something different about you. It expresses an attitude. And communicates a belief. We worked with Desiderata to identify what differentiates them from their competitors. And created a 'Tone of Voice' that cut through the noise and expressed that positioning.
